“We publish everything online” – is something we hear a lot.
That’s not always a good thing! What starts out as a client’s good intention to make every corporate document available 24/7, turns into something we like to call “website bloat”.
We diagnose and treat website bloat through web content inventories and analysis. Getting a handle on just how much content has been posted – and where! – is really just the start of the process. Content analysis lets us deflate the site to the point where themes, messaging and language can be assessed, qualified, and reorganized.
The end result: faster navigation, tighter messaging …and website visitors who won’t be tempted to click the dreaded “back” button!